# Mufti Abu Layth rates Dawah Man's video marketing

- URL: https://muftiabulayth.org/r/jtyem-eee78/s/23/
- Date: 2020-09-22 · Kind: other · Transcript tier: machine · Recording: Monday Nights with Mufti #183 | Q&A Unscripted & Unrestricted! 😉 | Mufti Abu Layth (2:21:50–2:25:06)
- Watch from the start of the segment: https://www.youtube.com/watch?v=jTYEM-eEe78&t=8510s
- Recording page: https://muftiabulayth.org/r/jtyem-eee78/

**Topics:** Views on contemporary scholars; Social media

**Summary (not a quotation; machine-made, unchecked):** Mufti Abu Layth rates Dawah Man's marketing and production as clever, while saying his religion is skewed.

## Longer summary

Mufti Abu Layth says that after watching several of Dawah Man's clips he is impressed with his marketing, calling him much more intelligent than he appears in that respect. Mufti describes a video in which everyone in a group speaks in the same street slang, which he found funny, and notes that Dawah Man uses such videos to sell umrah trips to the audience he is building. He praises the production, such as neon writing in the background, but says it is the religion that Dawah Man has totally skewed.

## Sources and names cited

- Dawah Man
- 'umrah

## Transcript (machine tier, 2:21:50–2:25:06)

[2:21:50] i i'm serious you know dawa man i think he's definitely much more intelligent than he appears when it comes to marketing his kind of videos and the way he markets them they're really like they're intelligently done for that crowd for what he's trying to do like i watched one came up called something like chilling with the mandam and it's it's basically a bunch of people just all speaking mandamen the mandom say this

[2:22:30] but the funny thing is everybody in the clip is speaking like that oh i mean i could understand if one or two guys respect but everybody the camera goes past is speaking like that and you're thinking do these guys all just speak like that

[2:23:00] it's like my thing and it bro when it could see now bro but anyway so but i i was more interested in like i watched it and i thought you know what i have to rate him for his production and you know the kind of the thinking behind how he's structuring it for that crowd because he's bringing in an audience that he is obviously marketing to and he and in that thing he sells his umrah then he says see you want to be part of this mandam then you need to come on umrah for with us and blah blah blah and i don't know

[2:23:38] whether he does it to raise money but he may already be very i've heard he's already financially very stable through his family but still the marketing strategy i i was impressed i have to say i like i like the techniques he was doing you know that even where he had this clip where he had it in neon writing behind him and i thought that this this guy's quite hip with his marketing [Laughter] it's just the religion that he's totally skewed in but yeah yeah big up the mandom and the mundum and [Music] [Laughter]

[2:24:26] so right so yeah yeah it's been incorporated into no it's not yeah i know it's not you know it's not the slang that i make that i was so surprised by it was just that the video goes through a bunch of people sitting down they're just having casual conversations but i was just kind of like whoa that every single person was speaking like that like i didn't i expected some people but i expected most to just speak normally but every single person amongst themselves was like that which was quite funny to watch they're all like that like they go to this pier and they're doing the same thing you go to this p and they're doing the same

## Cite

Mufti Abu Layth Archive, segment jTYEM-eEe78/s/23. https://muftiabulayth.org/r/jtyem-eee78/s/23/

Not a fatwa: these answers were given to specific people at specific times. Ask a qualified scholar about your own situation.